Our franchise journey started from the deployment of our first flagship in Damrak in 1984. Since then, opening of other franchise outlets have quickly spread across the middle east, Southeast Asia including Singapore and Europe; till today’s creation of our new convenient fast casual bakery concept. As an international franchise company with 36 years of experience, we are proud to take our authentic “Cuisine de Boulanger” products and services to Délifrance outlets around the world.
Délifrance’
in-store concept
Our global Presence
Worldwide Market
Outlet Design & Concept
(Awarded Janus Label in 2018)
More than a makeover, an in-depth approach.
On June 5, 2018, jurors from French Institute of Design awarded the JANUS label of commerce to Délifrance Bakery & Bistro Café,
The jury, with multidisciplinary experts, evaluated the creative approach of Délifrance which fulfills the criterion of the « 5E »: Economy, Esthéthique (Aesthetics), Ergonomics, Ethics, Emotion.
The look and feel of our outlets are inspired by the « French Art de Vivre » of the typical Parisian terrace style café. By adding a touch of French elegance, the iconic houndstooth prints on our merchandising display will bring cosiness to our diners. We also offer the possibility of integrating a state-of-art bakery theatre within the boutique. This investment brings opportunities to showcase the freshly baked pastries and know-how of our bakers onsite to our customers.
Grab-and-Go – coffee counter
concept that offers freshly
brewed coffee to the busy individuals.
Instagrammable Corner – Transforming
the customer experience by creating an
ambience in the restaurants that motivates
them to share on their social media space.
Retail Product Shelving – Displaying
of assorted French classics to
locally customized bakeries.
Storytelling – Our tailor-made solutions,
showing our brand origin and history.
Food Bar – Customisable salad and
sandwich with the ingredients
of your choice, fresh on site.
The Five Layer Formula
Before setting up a Délifrance franchise, we need to consider these factors using the Five Layer Formula :
- The customers’ journey.
- Customer demographics.
- The brand value and how it will appeal to customers in the selected market.
- How to adapt the Délifrance concept and brand to the franchise.
F4 : LOOK AND FEEL
Choosing colors, materials and texture, lighting and furniture.
F1: OPERATIONS
Defining the business case and elements needed for operation.
F3 : STORE DESIGN
Balancing form, function and modelling customer journey by adding a 3rd dimension.
F2 : LAY-OUT
Translating the operational process to 2-dimensional space requirements following the AIDA model (A model to optimize our outlet consumer journey through triggering Attention, Interest, Desire and Action).
F5 : USER INTERFACE
Defining signage, in-store marketing and customer touchpoints in the store.
Be our partners now
Your business ownership journey
starts here, drop us a line.
